The Who had it right in 1971 when they said, “When I’m drivin’ free, the world’s my home, when I’m mobile.”
Except now, the world’s your office when you’re mobile.
In tech, mobile heads almost every list of top technology trends for 2015.
“Computing Everywhere” is what tech research company Gartner, Inc coined to describe the trend of “increased emphasis on serving the needs of the mobile user in diverse contexts and environments, as opposed to focusing on devices alone. Increasingly, it’s the overall environment that will need to adapt to the requirements of the mobile user.”
One way businesses can take control of trends toward “Computing Everywhere” and “The Internet of Things” is by going mobile with their customer relationship management portal.
Opportunities should never be missed just because you keep moving.
But for your CRM to be mobile, it needs to have responsive design so that your portal can be viewed on any device, be it desktop, tablet, smart phone, or smart watch.
What is responsive?
According to Matt Cutts at Google, “Responsive design just means that the page works totally fine whether you access the site URL with a desktop browser or whether you access that URL with mobile browser. Things will rescale, the page size will be taken into account.”
So when you see a web page on a small screen, the elements are rearranged and appear large enough to read. You just need to scroll to see them all. This creates a better user experience which leads to a number of other benefits, like a reduced Bounce Rate.
More Better with Responsive
Google loves responsive which is why they want to help you make your site so.
Start at the Google Mobile Friendly Test page to find out if what you have makes the cut.
Responsive design also reduces page loading time because it does not require queries to redirect users to a different mobile version of the URL.
Check out your speed at Googles Page Speed Insights to see how it fares.
Both of those benefits ultimately contribute to high rankings. Since mobile is such a major portion of all search and speedy sites are expected by users, it makes sense that Google would favour sites that are fast and responsive.
So, how does your CRM figure into all this mobile-friendly responsiveness?
Imagine a customer is using a smart phone to ask a question on your Q&A page and has to keep spreading and zooming to get the little box big enough to read but it keeps shrinking down or navigating away. Chances are they give up, bounce away from the page, and pick up the phone to tie up your call centre with their question. That would not happen if it was a responsive CRM for mobile.
Another scenario is where your sales rep is out in the field and needs to peruse opportunities on the company CRM’s Contacts page. But without responsive CRM design the page is impossible to read, harder to zoom in and keeps zooming out when they click on links. On anything but a responsive CRM, a quick task can take forever and time is still money
When you’re considering which Customer Relationship Management solution to go with, be sure it’s a responsive CRM.